A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic to their site(s).
The concept is quite simple. A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved.
Exchanges enforce a certain credit, which regulates the number of websites the surfer must view in order to receive one hit for their own promoted website. Most sites offer the ability to upgrade one’s membership level for a better credit ratio.
As the viewers are all website owners or affiliates, it is possible that some might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way. Most traffic programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds. Some incorporate the use of captcha to ensure user interaction is really human and not run by robot software programs.
Almost all traffic exchange programs are free, although most of them offer special features to paid members and offer credits for purchase. Almost all traffic exchange programs encourage users to build their own referral networks, which in turn increases the referrers’ amount of credits.
Traffic Exchange vs. Bounce Rate:
Most people use Traffic Exchange programs to increase their traffic (site visit rate). Traffic Exchange programs offer both the Auto and Manual Surf options with a timing of 3 to 60 seconds. An ‘autosurf’ program requires no human intervention to rotate the sites in the database, and is used primarily to inflate the total number of site hits.
This practice is rather controversial as it may skew the results of website popularity. People’s main reason behind joining a Traffic Exchange program is to promote products and services to like minded marketers. A factor which may negatively influence the ranking is the Bounce Rate. If a website or blog has a high bounce rate then it might be considered that people are not interested in the content.
The Bounce Rate is calculated by the average time a visitor stayed on the site. So whereas the Traffic Exchange sites increase the site visit rate, on the other hand they also increase the bounce rate.
AdSense on Traffic Exchanges:
Google disallows using AdSense on Traffic Exchanges. Users who wish to advertise their websites on a traffic exchange but also have AdSense ads should create separate pages for advertising in traffic exchanges that does not have any AdSense ads on it.
My Personal Experience With Traffic Exchanges:
Yes, I am a member of several Traffic Exchanges, with varying degrees of success in each. The amount of success is completely dependent on the amount of time I put into surfing in any particular TE. There are lots of times to surf, though. I might do some surfing when I’m having my morning coffee and just waking up, or I might surf a bit when I get tired of creating articles and web pages and just need a break.
Traffic Exchanges are not the only way of getting website traffic, but that is for another article another time. If you are interested in checking out some of the most popular Traffic Exchanges, visit my list of Popular Traffic Exchanges.
My favorite by far is Global Moneyline. Watch people join in real time as they scroll across the top of the screen, and be amazed at the number of visits each day. It’s FREE to join and there are several levels that you can participate in after you try it as a free member.
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